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Selling You on an Idea

It’s times like these when everyone is selling

➔ How many times have you heard someone say something like, “I’m not good at sales.” “I could never go into sales.” “I couldn’t sell water in the middle of the desert.”

If that were literally true, those people would never find a job. Why? Because job seeking is selling.

Oh sure, there’s no product or service here. Or, is there? Stop and think about it for a minute. What exactly are you doing in a job search? You’re selling someone on the idea of hiring you. You’re selling yourself. You’re the product. And you need to sell it.

But wait! There’s more!

In truth job seeking goes beyond mere selling. You’re actually marketing as well. Think of it this way. You’ve created a resume. You’ve drafted a cover letter. You’ve developed your own personal brand. That’s Marketing 101.

The selling component kicks in when you take all of that on the street and try to peddle it to someone who might be interested in buying your product – namely you!

If you find all of this intimidating, relax. There are ways to gain the confidence you need to sell yourself in the job search marketplace.

We did a simple Google search for “free sales training.” That search returned one billion, 820 million responses. (1,820,000,000)

Don’t be shocked if we tell you that space does not permit us to list them all here. We can point out a few however. (Note: we have no affiliation with any of these sites and are not endorsing or recommending any of them.) You can look at: or

Of course the best news is the first word in our search: “free.” Your only investment is your time.


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