Cross Pollination
- nifty50s.com
- Sep 22
- 2 min read
More than one way to skin a cat
When a company launches a new product or wants to propel an existing product, it may use a strategy known as “cross pollination.” This occurs when the company employs several different tactics: paid advertising, publicity, various social media, dedicated web pages, etc.
Since you are, in effect, promoting yourself in your job search, cross pollination may work for you too.
Consider this
Start by including links to all your social profiles on everything you do: your business card, your LinkedIn profile, your Facebook page (you know that they’re going to find it anyway,) your resume (and all its variations), your personal website (if you have one), etc. Not only will this make it easier for prospective hiring personnel to find you, it also will demonstrate that you are thorough and current with technology – and, perhaps most important, you have nothing to hide.
An aside: this kind of inclusiveness bodes especially well for people with common names. Just for fun, we searched LinkedIn for “John Doe” and it returned 13,456 possible matches. Try standing out in that crowd.
This is a scenario where you want to be found. Doesn’t it make sense to give hiring people as many opportunities as possible to find you? And why is this important?
Career Builder recently released a study that showed that hiring managers found social media to be extremely helpful in learning about candidates (and potential candidates.) The numbers show that: 39 percent used social media to learn more about a candidate’s character and personality, and 65 percent said they use it to see if candidates present themselves professionally.
What’s more, 29 percent said that they found information on social media that led to hiring an individual and that 34 percent said that they found information on social media that led them to not hire someone.
This is one of those sign-of-the-times moments. You have to recognize and may very well have to play that game to enhance your likelihood of landing your next position.
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