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Crib Notes

In a job interview, you can’t write these down

Preparing for a job interview can be arduous, intense and sometimes frustrating experience. There is so much to learn, so many questions for which to prepare, so much to anticipate.

There are a lot of things that are perfunctory. Size of the company – in sales and employees. The industry. The marketplace. The product line. Recent news about the company. The list goes on and on.

Fortunately, there are many sources where this kind of information can be found.

But there are other things to prepare for as well.

Here is an interview question that recruiters say is coming up more and more: "Would you rather be well known, or well liked?" Although virtually all job candidates despise these kinds of esoteric questions, one must be prepared to answer it in an interview.

In the end, to secure a successful interview, you must know your talking points and how to work them into the conversation. Obviously, these will vary from one candidate to the next. Is experience your strong point? Maybe your strength is managing people. Maybe you’re good at taking on unusual tasks and successfully completing them. Maybe you’re a product person.

Whatever the case, it’s part of your personal branding. Know your strong points and be ready to discuss in great detail. Even more important, be on your toes for opportunities to work your talking points into the conversation whenever possible. In the end, to be successful, you must connect the dots between you and the job, and the company.


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