Today is: Wednesday, May 26, 2021      |     Our next publication day: Friday, May 28, 2021

How Boomers Can Shore Up Their Personal Brands During the Pandemic

by Wendy Marx at

COVID-19 has not been kind to Boomers.
   Born before computers ruled, we are digital come-latelys. Add to that the fact that some of our skills have become antiquated and the old ways of working no longer make sense.

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Think ageism

is a U.S. problem?

Think again.

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Making a Noise

The International Journal

for Age Diversity

Follow Your Passion Is The Worst Career Advice

by Julia Wuench at

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It’s a cliché as old as time: When it comes to your career, people often say to “follow your passion.” While this slogan is splashed across self-help books, heard in graduation speeches and even touted by career coaches, it may not be very sound advice. Ultimately, this message could be holding you back in your future career. According to three Stanford researchers’ findings, the “follow your passion” advice can be detrimental to an individual’s success due to narrowmindedness and dedication to a single passion. 
   Here’s why "follow your passion" is bad career advice.

Job Seekers Say Age Discrimination

Continues to Limit Opportunities

by Levi Ismail at

Age discrimination is nothing new, but Suzette Inman says she’s worried COVID-19 gave businesses an excuse to push older employees out of the workforce.
   Inman says she has filled out hundreds of applications and been through only a handful of interviews. It’s been five months without a job for the 50-something-year-old who says she’s heard all the advice before.

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Are You Flexible?

Successful job seekers are typically called on to be flexible

Among the many attributes ascribed to the 50+ worker, being flexible ranks up near the top. This has never been more true than over the past 14 months.
   Just as job seekers were beginning to get acclimated to the new job search of the 21st Century with Automated Tracking Systems, LinkedIn, Glassdoor, online jobs boards and the like, along comes the Covid pandemic and, along with it, a whole batch of new-normal job search trends and practices. Never before have job seekers been asked to be more flexible.   MORE 

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More help for the 50+ job seeker:

Pass it Along

If you attend networking events and go to jobs clubs, you’ve been meeting other job seekers just like you. Mention the Nifty50s to them and encourage them to visit as well. You’ll be helping them and you’ll make an appreciative friend for yourself.

More Nifty Tips

We’ve been storing NiftyTips to assist you and for you to share.

Not finding what you’re looking for?
     Be sure to check out the Nifty50s archives.

Coronavirus Affecting Your Job Search?

Nifty50s has accumulated job-search advice
that specifically addresses the Covid pandemic.


Unemployment Data

for April 2021

National Unemployment Rate

Unemployment Rate Age 50-54

Unemployment Rate Age 55+

Total Number of Unemployed

over age 50
2.7 million

Read more