➔ Words are important. That’s a given. Words have meaning and emotion. Words can convince and cajole; they can persuade and promote; they can convey action and accomplishment. As a job seeker, the words you use can make or break your efforts to land a position – especially a position that you desperately desire. No one can doubt the importance of your spoken words, but for job seekers, the written words can have a profound effect on your search.