Today is: Friday, August 7, 2020      |     Our next publication day: Monday, August 10, 2020

Personal Branding For People 50+

by William Arruda at

Personal branding is essential for every career-minded professional, whether you’re looking to land your first internship or you’ve just been promoted to the C-Suite. It helps you stand out from your peers and gives you the opportunity to become influential and indispensable—not to mention incredibly happy at work.

    But personal branding is nuanced and takes on different areas of focus depending on where you are in your career and which generation you’re part of. I have seen a lot of discussions lately about career prospects, concerns and opportunities for people who are 50+.

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Coronavirus Recession Is Really Bad News for Boomers

Workers over age 50 suffer more in recessions

by Brent Arends for MarketWatch

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New research from the National Bureau of Economic Research finds that, yes, age discrimination rises hand in hand with the unemployment rate. Older workers tend to be the last hired back and the first fired. And while the unemployment rate has been dropping back down for the last two months, after the initial COVID shock, you’re a fool if you think it’s over. 

Tips to Help Boomers,

Seniors and Retirees Find Jobs

7 Tips to Help You Find a Job


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Our next edition…
Monday, August 10, 2020

Four Ways to Grow Your Skills

and Stand Out on LinkedIn

by Hari Srinivasan at

Investing in skills is key for both professional and personal growth -- whether that’s focusing on growing the necessary skills to stand out in the candidate pool for an open job, or learning something entirely new to prepare for a different role, industry or personal hobby. According to a recent survey, almost 50 percent of the U.S. workforce said advancing their career path is their primary online learning goal.

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Coronavirus Affecting Your Job Search?

We've added some additional material that we hope can help.
Show your support for all the age 50+ job seekers.

Pass it Along

If you attend networking events and go to jobs clubs, you’ve been meeting other job seekers just like you. Mention the Nifty50s to them and encourage them to visit as well. You’ll be helping them and you’ll make an appreciative friend for yourself.

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Divide & Conquer

You are what you can do

It’s not hard to see why it happens. There is so much in our work lives that is dictated by our job titles. But it doesn’t have to be that way – nor should it.

    People work eight hours a day – one-third of their lives – and they, in effect, become their jobs.  They identify themselves not so much with their positions, but by their titles.  “I’m an accountant.”  “I’m a shop foreman.” “I’m in sales.”

    In reality, you’re much more than that.  Even when you look past the personal aspect – “I’m a spouse.”  “I’m a parent.”  “I’m a caregiver.” Even if you keep it strictly on a professional plane, you are much more than your job title.

    Separating your past position from your personal skills and attributes is a significant concept in your job search and one not to be taken lightly.

    You’re not just an accountant; you’re a detail, analytical person.  You’re not just in sales; you know how to nurture and to close a deal. You’re not just in customer service; you know how to empathize, listen and how to respond to people’s needs.

    You’re not just your job title. You’re an amazing combination of talents and attributes.  And it’s those talents and attributes, and how you use them that you’re selling in your resume and during job interviews. And therein lies your true value to your next employer and it’s those talents and attributes that will separate you from the other candidates and ultimately land you your next position.

    Your title/role & you – break the two apart.

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