Today is: Wednesday, July 29, 2020      |     Our next publication day: Friday, July 31, 2020

Why an Aging Population

Should Be Seen as an Economic Boon

An aging population is an untapped opportunity for economic growth

by Lauren Glendenning at

There are roughly 117.4 million people over the age of 50 in the United States, of which about 52 million are over the age of 65. By 2060, the American Association of Retired Persons (AARP) estimates that about 95 million Americans will be over the age of 65.

    Some economic analysts view an aging population as a detriment to economic growth, but positive factors among an aging population such as longevity, valuable work experience and a continued desire to work could actually mean the opposite. 

african biz man-cropped.jpg

Don’t Use “Unemployed” To Describe Yourself

by J.T. O'Donnell at

older businessman.jpg

I want to take a minute to talk about the word "unemployed." If you're one of the more than 15 million Americans who is unemployed at the moment, I want you to listen up because I want you to stop using that word in your vocabulary from this day forward.

    It is a negative word. It is a defeatist word. It sounds definitive and it drags you down and it impacts your job search.

    Trust me, I know this to be true.

Applying With a LinkedIn Profile Is a Mistake

by Marc Cenedella at

Applying for jobs with only your professional profile – whether it’s your LinkedIn or your Ladders profile – puts you at a disadvantage compared to people applying with full resumes.

    Here’s why.

    Numbers tell a better story about you.  Business is driven by numbers. That makes your numbers the best way to communicate your success. Your ability to increase revenues by $, or decrease costs by $, or increase efficiency by %, or reduce waste by “x” – all speak directly to your competence and capabilities as a professional. That’s what makes future bosses sit up and take notice.

apply online.jpg
Our next edition…
Friday, July 31, 2020

Nifty Special Series

Should You Own Your Own Business?

Nifty50s today continues its series of three videos from directed at helping you if you are considering starting or owning your own business. The first segment appeared Monday and was titled, “Why business ownership?” Today’s segment is “Your Three Business Ownership Options” and we will conclude on Friday with “Your Business Model & Transferable Skills.”

“Your Three Business Ownership Options”

    In this segment, Jania Bailey, FranNet CEO, discusses the three options for going into business: start from scratch, buy an existing business, or buy a franchise. Bailey helps give a thorough understanding of the advantages and disadvantages of each alternative. This segment will dive deeper into the common myths, realities and the unknowns that you should be considering.

Coronavirus Affecting Your Job Search?

We've added some additional material that we hope can help.

Pass it Along

If you attend networking events and go to jobs clubs, you’ve been meeting other job seekers just like you. Mention the Nifty50s to them and encourage them to visit as well. You’ll be helping them and you’ll make an appreciative friend for yourself.

nifty tip 2019 03MAR 10-a+.jpg

Are You Ready?

When you return to the business world, it may look very different

Just when you think that you’ve come to grips with change, it changes again.

    You thought that you had a secure position. Then, suddenly, you wake up one morning and you’re out on the street. The problem isn’t just finding a new job, it’s learning how to look for a job all over again because the job-search world has been turned inside out over the past 20 years.

    Just when you thought that you had a handle on that, this thing called Covid-19 rears its ugly head and everything changes again. In order to compete, you learn how to deal with this as well.

    Now… if you’re one of those people who say that things come in “three’s,” this time you might be right.

    You feel confident that after decades in the workplace, you have a pretty good handle on how the business world works. Maybe not.

    Many experts are now saying that the post-Covid-19 business world might be very different from the one we left back in 2019.

    According to McKinsey, even before the pandemic brought business transformation front and center, 80 percent of executives were concerned that their current business models were at risk of being disrupted. Add to that, 84 percent of executives reported that innovation is essential to their growth strategies.

    That’s a lot business leaders seeing a business landscape that’s very different from the one you just left. Some refer to it as digital transformation which is “the process of using digital technologies to create new — or modify existing — business processes, culture and customer experiences to meet changing business and market requirements.”

    In other words, the entire business world is about to change — significantly.

    That’s the bad news. The good news is that everyone – working or not working, Millennial or Boomer, management or labor – everyone is in the same boat. It’s also true that while changes will vary across the board, everyone will have to deal with their own versions of it. 

    The really good news for the older job seeker is that you most likely you have faced change before – and dealt with it, successfully. That is a huge advantage.

More Nifty Tips

We’ve been storing NiftyTips to assist you and for you to share.

Not finding what you’re looking for?
     Be sure to check out the Nifty50s archives.