Today is: Wednesday, July 15, 2020      |     Our next publication day: Friday, July 17, 2020

Older Entrepreneurs Cashing In On Pandemic Demand

They're exceptions to the rule for small business owners in COVID-19

by Cristina Rouvalis at

Running a small business can be daunting in the best of times. Throw in a pandemic and it can be devastating. But some older entrepreneurs are thriving during COVID-19 because of growing demand for their particular products and services. Here are three of their stories.

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This Is the Ideal Age to Retire According to Experts

by C.W. Headley at

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There’s been a lot of research conducted lately about older Americans continuing to work into their golden years, but not nearly as much in respect to how long it’s feasible to do so.

    New research published in The Lancet Public Health journal derived from the 15,284 men and women aged 50 and over from the English Longitudinal Study of Ageing (ELSA) between 2002-2013 might have an answer.

Top 10 Jobs for Retirees: How to Find a Job for Seniors

by Maggie Novak at

Retirement does not necessarily mean the end of your professional career path. According to the financial planning and investment management company United Income, more than 20% of adults over age 65 are either working or looking for a job. The American Bureau of Labour Statistics expects that 13 million retired Americans will be in the labor force by 2024.

    Many retirees prefer going back to work after retirement for different reasons: some are searching for additional income, others want to find self-fulfillment and be useful to society.

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Our next edition…
Friday, July 17, 2020

3 Ways To Get Through The (Job Search) Day

(When You're Feeling Unmotivated)

by Jennifer Malach and Kelly Kuehn at

We've all experienced those days when we just don't want to work and can think of a million other things that we'd rather be doing…

    We just want to go home, get back into bed, and take a nap with our dog. We feel unmotivated, and don't like thinking of the responsibilities that await us.

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Coronavirus Affecting Your Job Search?

We've added some additional material that we hope can help.

Pass it Along

If you attend networking events and go to jobs clubs, you’ve been meeting other job seekers just like you. Mention the Nifty50s to them and encourage them to visit as well. You’ll be helping them and you’ll make an appreciative friend for yourself.

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on the Range

Your experience counts for more than just years

With all the obstacles facing today’s older job seekers, the mightiest sword at their disposal to conquer the job market typically is their experience. As we all know, experience is not something that can be learned in school. There is only one way to gather experience and that is on the job.

    Most older job seekers learn early on in their job searches that playing the experience card may be the most effective tactic that they can employ. Yet, there is one aspect of this powerful tool which sometimes may be overlooked.

    Experience is a good thing. It typically encompasses years, even decades. But in most cases it can be more valuable than time served.

    While older job seekers have experience in their work, they often have experience in several jobs, spread across several industries sometimes, in good times and in bad. It is this range of experience that reinforces the value brought to the table by today’s over 50 candidate.

    Range of experience completes the 1-2 punch of breadth and depth of experience. 

    Experience can be horizontal as well as vertical – with vertical representing the length of service and the horizontal spreading applications over a multitude of situations and circumstances.

    When asked about your experience, don’t think of it in terms of years of service. Look at your entire body of work. Length of service is good, range of experience greatly enhances your value to any potential employer.

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