Today is: Wednesday, June 24, 2020      |     Our next publication day: Friday, June 26, 2020

Thriving at 50+

How to Reinvent and Rebrand Yourself [Podcast]


As founder and president of Thriving at 50 Plus, (Wendy Marx’s) proprietary coaching program is designed to help Baby Boomers discover their point of differentiation, then rebrand and retool themselves while finding more purpose and meaning in life toward a more rewarding “Second Act.” Drawing on Wendy’s 30+ years of experience in marketing, journalism, public relations, and counseling, her programs provide a unique mix of marketing and PR savvy blended with psychological wisdom. She will take you from a stage of uncertainty to assuredness, confidence, and success.

Wendy Marx

Aging is a Woman's Secret Power —

and the Data Proves it

by Jeannette McClennan at

In less than 15 years, people aged 65 and up will outnumber those 18 and under for the first time in U.S. history. This major demographic shift presents a good opportunity for reevaluating our stereotypes and negative assumptions about getting older. Aging comes for us all, so it’s time to tune into its upsides, particularly for women.

    Right now, older women face a double challenge of ageism and sexism… As our society shifts toward an older workforce, it’s extremely important for women to embrace their age — to both spare themselves unnecessary grief and to reach their greatest potential.

3 Questions Senior Professionals Should Ask A Mentor

by Mala Subramaniam at

Many senior professionals have had their career plans thrown for a loop because of the pandemic. This can lead to mixed emotions—a sense of loss on the one hand and the prospect of new opportunities on the other hand. A mentor can help to balance the two emotions and to clarify a path forward.

    Losing a job or feeling like your trajectory is thrown off-track is upsetting.

Our next edition…

How to Find a New Job FAST!

by Madeline Mann from

Need tips for finding a new job quickly? 

    In this video, self-made millennial Madeline Mann will tell you everything you need to know about how to get hired fast, regardless of your circumstances.

Coronavirus Affecting Your Job Search?

We've added some additional material that we hope can help.

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Dealing with ATS Got You Down?

Applicant tracking systems frustrate job seekers more than anything

Looking for a job is hard enough – especially when you’ve eclipsed the big 5-0 and you haven’t been in the job market for a couple of decades (or more.) 

    As if all that wasn’t bad enough, now when you apply for jobs your first interaction with that employer is with a machine. An applicant tracking system (ATS.) A robot. A computer that, even after “reading” your resume doesn’t know anything about you except that you either used, or didn’t use, some arbitrary keywords dreamed up by the hiring manager.

    What’s a body to do? How do you cope with the fact that, according to Jobscan, more than 98 percent of all Fortune 500 companies are using some form of ATS?

    One potential strategy can be found in the previous sentence – if you were paying attention.

    There is a strategy in football that says run the ball where they ain’t. If the defense overloads the right side of the line, run to the left. If the defense is in prevent mode with all of its defensive backs at least 15-20 yards off the ball, throw your passes short, underneath. Go where they ain’t.

    If 98 percent of all Fortune 500 companies employ an ATS, go in the other direction. Go to the small companies. According to the Small Business & Entrepreneurship Council (SBE,) 98.2 percent of all American workers work for firms with fewer than 100 employees and firms with fewer than 20 workers made up 89.0 percent.

    Best of all, most of those companies don’t have applicant tracking systems. By targeting small firms you’re much more likely to speak with a living, breathing human being. Human beings who can look you in the eye and make determinations about you by meeting with you, by speaking with you.

    Not only will they tend to judge you based on who you are, they’re also a lot less likely to dismiss you out of hand because of your age.

    Size matters. Small is good.

Not finding what you’re looking for?
     Be sure to check out the Nifty50s archives.

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