Today is: Monday, February 19, 2018      |     Our next publication day: Wednesday, February 21, 2018

A Case for Rebranding the Older Worker

by Marian Salzman at

This is What We’re Up Against

from Nifty50s

How to Negotiate an Offer As an Older Job Seeker

by Maurie Backman at

Better Yourself

More help for the 50+ job seeker:

A colleague recently shared this story with us.

    She was scheduled to deliver a presentation entitled, “Inter-generational Workforce and Age Bias Issues” to a local non-profit group. When she invited the group’s new “inclusion/diversity officer,” he wondered why he was being invited. When she reminded him that “age is an important part of a diversity platform,” he responded as though it just dawned on him, “Oh, right.”

    It would appear that, after race and gender, in the world of workplace diversity, diversity of age is merely an afterthought. It is beginning to change, but this is one change that is happening slowly.

“The pessimist complains about the wind. The optimist expects it change. The realist adjusts the sails.”  

–   William Arthur Ward

As a country and an industry, we’re particularly lousy at knowing how to talk about age. We’ve been told all our lives that it’s impolite to ask about it, and we have a hard time untangling our fears from the facts. Instead we ignore aging, laugh it off—or try to ward it off with the help of a thriving anti-aging industry.

    These techniques are now cultural norms. Look no further than the "over the hill" jokes on most birthday cards. Todd Nelson, a psychology professor at California State University at Stanislaus, points out that no one would ever send a card mocking its recipient’s race or religion; he points to these birthday quips as proof of our tendency to think of getting older as something to be ashamed of.

    Ageism in the workplace is especially pernicious… Read more.

The more time you put into your career, the more knowledge and experience you bring to the table. And while you'd think those points would work in your favor, the reality is that countless job searchers -- particularly those in their 50s and 60s -- frequently fall victim to age discrimination. Therefore, if you're fortunate enough to get an offer at a time in your life when you clearly don't have a ton of working years left, you may be inclined to accept it without pushing back. But that's a move that could hurt you, especially if the salary being offered is well below what you deserve.

    The fact is that being an older worker should not by any means compel you to settle for an offer that isn't as fair as it could be. So as you gear up to negotiate, here are some tips to keep in mind.

If you haven’t looked for a job in some time, you still may be functioning as the “old you.” Unfortunately, most employers will want to consider the “contemporary you” which, translated, means the “new you.”

    So how do you become this new you? Where do you look to find the new you? The answer is: pretty much everywhere.

    Let’s start with technology. One of the bad raps against older workers is their failure to adapt to new technologies. If you fall into this category (and it’s not assumed that all older job seekers are deficient with technology) we’re probably looking at upgrading your computer skills.

    If you don’t have the money (which most job seekers don’t) and you don’t have the time to take a course, most local libraries offer classes in the current versions of the more popular applications such as Word, Excel and PowerPoint as well as classes in how to be more efficient at searching the internet. And, the best part is that in nearly all cases, those classes are free. And, don’t forget to search YouTube for tutorials on most all new and upgraded software. Beyond basic business applications, there is a wealth of videos on personal productivity and web extensions… and all you have to do is “search.”

    At the next level, if you feel that your resume or interview skills are in need of an upgrade, many community college have programs that will meet your needs. They may even be able to perform online assessments to help you determine your ideal (or best target) position in the workforce.

    If you crave additional development, there are avenues open to you as well. TED talks and YouTube videos offer a wealth of information on topics you haven’t even considered but yet may be just what you need. Is entrepreneurship the right choice for you? Does your personal brand need some polishing or re-direction? You can probably find something that will energize your job search.

    For a more personal touch, there are MeetUp groups which can be found in your local area just by inserting your ZIP code into the search at A great skill and confidence builder are organizations such Toastmasters which boasts 16,400 members in 141 countries (according to There may be several chapters just in your local area.

    If you need to create a new you – or just to dust off and polish up the old you – the resources are there, in spades. And most are free or nearly free. You just need to look.

Modifying The Workplace For Older Employees

by Bridget Miller at

As our population demographics change over the years, employers are finding themselves with a workforce that is ever-changing in composition. While those in the Millennial cohort are finding their feet in the workplace and advancing into more senior roles, there are plenty of Generation Xers and Baby Boomers who plan to stay in the workforce for many years to come. This may mean that employers find themselves with a workforce that has a higher average age than it did in years past. (This can be true even while more and more young workers join the workforce each year.)

    Another factor that may increase the average age in the workforce is the fact that more people are transitioning into a new career after their original retirement. Many older workers are even looking for new jobs.

Advice for job seekers over 50

More job search assistance can be found in the Nifty50s library.

Your workbook is free when you subscribe to the Nifty50s.


"Champion Older Workers"

The latest on the 50+ job seekers in the U.K.

© 2020 158 LLC

Got something to share?

Submission Guidelines

  • Facebook

Subscribe now!




More job search assistance can be found in the Nifty50s library.