Today is: Wednesday, September 18, 2019 | Our next publication day: Friday, September 20, 2019
How to Use LinkedIn Groups:
A Comprehensive Guide
by Léandre Larouche at jobscan.co
LinkedIn is an essential tool for job seekers as it allows you to promote your personal brand, stay on top of your industry, and connect with people who share your interests. LinkedIn groups are a powerful way to do all these things at once, making your LinkedIn efforts as effective as possible.
LinkedIn groups are particularly helpful to connect with people in your space, publish and read content related to your profession, and extend your reach beyond your connections. If you want to promote your personal brand to the right people, LinkedIn groups are instrumental. Groups are created for people to gather around a specific area of interest, allowing you to target a specific segment of LinkedIn users and grow your audience and engagement rate.
If you are new to using LinkedIn groups, this guide will provide you with everything you need to get started and begin reaping the fruits of this feature. MORE
Graying Workforce, Low Unemployment
Changing Way Employers Look for Talented Workers
by Pratik Joshi at dailycamera.com
Older adults are the fastest growing labor segment in the United States and the world as low unemployment and difficulties recruiting and retaining talent is making employers rethink the hiring process.
“The rise in labor-force participation of over-55-year-olds in Italy, Japan, the U.S., the U.K., Germany and France since 2001 equates to a combined 18.8 million workers, or a 5.5% boost in their supply of labor,” according to a recent Wall Street Journal story. It attributed pension changes, improved health and education as factors driving the gray wave that potentially can offset the drag on the growth of aging populations and shore up public finances. MORE
Recruiting Workers: How Prevalent Is Ageism?
by Jackie Crosby at startribune.com
Within five years, a quarter of the U.S. workforce will be 55 or older, and many people hope and expect to keep working into their late 60s and beyond.
But age discrimination is a growing concern among workers and job seekers.
Between 1990 and 2017, the number of age-related discrimination charges filed by those 65 and older has doubled, according to the Equal Employment Opportunity Commission. MORE
Best Ways For Job Hunters
To Research Potential Employers
by Jason McDowell at forbes.com
Before the internet, job hunters who wanted to research potential employers had to go by word of mouth, newspaper articles and accept whatever they could glean from recruiters and interviewers. These days, however, technology has given job seekers a new set of tools to suss out vital information such as salaries, benefits, company culture and even how employers treat their employees.
That’s a huge help when you’re looking for work, since it’s crucial to vet prospective employers to make sure they’d be a good fit for you and vice versa. MORE
More help for the 50+ job seeker:
You and your resume
are two totally different things
When you contact someone regarding a job, an interview, an informational meeting, etc., the typical request is, “Send me your resume.” And typically you respond. And typically people (both sender and receiver) believe that the recipient now knows everything there is to know about the job seeker.
And typically you’d both be wrong.
Face it. Your resume is like an expanded passport. It shows where you’ve been and when you were there. The resume should go on to explain what precisely you did there and maybe even how well you did it. But does it really demonstrate to anyone what kind of person you are? Not usually.
And that’s why, in recent years, the concept of personal branding has risen to the forefront. But what is a personal brand?
One recruiter identified it as “a natural extension of yourself.” He added that your personal brand is what people say about you when you're in the room and when you're not around. It’s what you can’t easily incorporate into a resume.
It’s really the essence of who you are. But it goes beyond that to include what you do and what you’ve done. And perhaps more important, it includes your reputation. And that reputation can be critically important to the 50+ job seeker.
More than your on-the-job experience, your reputation is what you’ve worked for years to establish and what can set you apart from all the other candidates – regardless of their ages. It’s what makes you unqiue and/or uniquely qualifies you to be the best possible candidate for the job.
Your personal brand is the sizzle that you sell during the job interview. That’s where you get the opportunity to sell yourself – which is your personal brand.
And when you take all those components and mix them together, you get… YOU! And you are the perfect reflection of your personal brand.