Today is: Monday, February 24, 2020      |     Our next publication day: Wednesday, February 26, 2020

Why Many Professionals In their Late 30s, 40s and 50s Are Not Benefiting From the Tight Job Market

by Jack Kelly at

It's widely reported that we are in the midst of an amazingly strong economy with a record-high level of employment. However, the United States government and the media—merely regurgitating government data—are detrimentally ignoring a segment of the population who are not participating in the so-called hiring boom.

    I’ve interviewed a large number of people who are getting the short end of the stick in this current job market. These people are white-collar professionals in their late 30s to 55 years of age and older… Their stories are all eerily similar.   MORE

Age Discrimination Knocks Experience


Why do we have to work until we are 70, but no one wants to hire you after age 50? AARP just had an article about this subject. Very interesting.

    I had a friend get asked, "Do you think you will still be around in five years?" And another person said, "If you are over 50, you are going to have a hard time here."

    Why? We are dependable, consistent, know how to talk and handle people, and aren't glued to our phones.

An introduction
Land the Perfect Job in an Imperfect Market

by Joe Ortenzi, Skills Enrichment Group

We believe that the next ten years will be a continuation of job markets that include temporary, part-time, downsizing, core employees, contracted services, specialized skills, reduced benefits and self employment. (Job seekers) not only need to have skills and knowledge needed in these job markets, but the ability to survive and thrive in these job markets.

    What has changed? Nothing. 

Our next edition…
Why Personal Branding Is a Secret Weapon

by Imran Tariq at

Whenever you open Instagram, a slew of posts from "influencers" populate your feed. People’s names are in the headlines of articles, and the rise of the "famous entrepreneur" has begun. Personal branding is in, and it’s a secret weapon. It’s how people know who you are.

    To understand personal branding, you must understand business branding. Effective business branding is why we don’t hesitate to purchase a new facial cleanser from our favorite skincare brand, whereas we hesitate to try a facial cleanser from a brand we’ve never heard of. We become defensive of brands. We’re either die-hard Apple or PC supporters or Coke or Pepsi drinkers. Personal brands connote the same type of loyalty.

More help for the 50+ job seeker:

Pass it Along

If you attend networking events and go to jobs clubs, you’ve been meeting other job seekers just like you. Mention the Nifty50s to them and encourage them to visit as well. You’ll be helping them and you’ll make an appreciative friend for yourself.

More Nifty Tips
We’ve been storing NiftyTips to assist you and for you to share.

What Are You Selling?
Conventional wisdom says job seekers are the product. But are they?

It’s widely noted that when you’re looking for a job, you are the product. Job seeking is viewed as a sales process with you as the product that is being sold.

    We can’t argue with that.

    But there is a greater business analogy to the sales process that applies to job seekers, just as viewing the job seeker as the product does. 

    When it comes to many products, what you are actually selling? If you’re selling shoes, are the shoes exactly what you’re selling? Or, are you selling comfort, fashion, style, utility, etc.

    What about a car? Are you selling a Ford or a Chevy? Or, are you selling utility (get me where I want to go and back), or comfort, or style, or prestige? Many people believe that the car you choose is actually an extension of your personality.

    Are you selling the actual, physical product; or are you selling some transitory (real or imagined) benefit?

    So what does selling a product and its benefit(s) have to do with a job search?

    It’s strikingly similar. You’re not buying a Mercedes-Benz, you’re buying status. Employers are not “buying” you; they’re buying what you can do for them. And what can you do for them? You can solve their problem(s). Whether it’s increased sales, greater profitability, innovation, more efficient operations, etc. That’s what they’re buying when they hire you.

    It sort of makes it seem impersonal, doesn’t it. And what do employers say when they reject you for a position (or terminate/downsize you)? “It’s not personal.” And they’re right. It’s not.

Not finding what you’re looking for?
     Be sure to check out the Nifty50s archives.

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